Essay for Jon

All across the media industry there are hundreds of different types of interactive media, my job is to deliever the main ones in essay form with examples and description.

Platforms for video in interactive media
I have to admit, the one in this section that has the most impact on modern life is the World Wide Web, with platforms such as youtube, and iplayer it is by far the easiest and quickest way to access anything. Youtube is the most popular website for watching mucis videos, looking for funny clips, and watching TV highlights. Youtube brought about Susan Boyles popularity by people watching her audition song, she hit record numbers within weeks of starring on the show Britains Got Talent all thanks to internet sites like YouTube. The telegraph have said "The Scottish singer's rendition of the Les Miserables song on the television show was watched more than 120 million times by viewers across the world. She netted more than three times the number of internet hits achieved by the second most-watched video of 2009."

Another popular platform are Mobile phones, PDA'S, Games consoles and blackberrys, with most mobile contracts now coming with internet, the oppotunities to access interactive media is alot higher than it was say, 5 years ago. With blackberrys being business phones and now coming into 'fashion' amoung young adults, sales have rocketed skyhigh. Also, with all phones now having cameras and video modes, it gives people the chance to make there own clips of anything they want, be that happy slapping, to funny animals.

DVD's and CD's are a very popular way for companys to make money, be it documenties, albums, singles, or even an education film there are several different types of dvd's now, you can have bluray, HD or just the normal traditional dvd. bluray and HD are both high definition pictures, so there really isnt a massive difference between the two types of traditional or high def. CD's are used for producers to make money, releasing an album for a famous artist such as madonna, the production comanpy are bound to get some commision on the sales.

When it comes to Kiosks there are several different types. Telekiosks are exaclty like telephone boxs, but with the options of sending texts, e-mails and faxes, these started appearing inthe uk in the early 21st century maily being positioned in shopping centers and airport terminals to give the customer the infomation they require. Another type is internet kiosks, normally placed in hotel lobbies, long-term care facilities, medical waiting rooms, apartment complex offices, or airports they give the user quick acess to anything on the internet.

Uses of video in interactive media
Short films, which can also be called short subject, Are mainly Documentries or hand drawn animations, Short films are alot easier to download from the internet as their capacity is obviously not as big compared to feature films.

Promotional material promotes several types of media, eg; music bands, products, places, movies, television programmes etc. The different ways of getting them seen are on television between programmes, (the adverts) bus stop advertising, magazines, beginning of films, football grounds, radio, sponsorships

Viral marketing is actually a rather new way of getting the word out about a product or someone. "Evian Roller Babies" started off as a vial advert for the water company, and now it is there most watched youtube clip with 18,225,751 viewers. Viral marketing is becoming more popular with the rise of internet sites that you can put your own videos on.

Video in interactive media technologies
Video compression is compressing a video down to a suitable size of format. You are able to get software for Macs or Pcs that do this, I have done this a few times with some videos at college on the macs so that i can upload it on to youtube.

CODEC- a device capable ot encoding or decoding a digital data stream or signal
streaming + download - download means you can watch it whenever, streaming means you are watching it live
interactive video formats-
MPEG -moving picture experts group
AVI-audio video interleave
MOV- quicktime file format
WMV-windows media video
bandwidth-a rate of data transfer
frame rates-speed of which a device produces consecutive images
screen resolutions-the number of pixels in each dimension that can be displayed
file sizes- measured in bytes, this is the size of a file on a computer
picture ratios-4:3 is the common size for a video format, 16:9 is the format for high def tv.
digital rights management- copyright management
embedded video- videos on a site that can be taken off via a HTML code and placed elsewhere.
video tagging-
media players
DVD- Digital Versatile Disc
iPLAYER- Interactive Media Player for the BBC
QUICKTIME- proprietary multimedia framework developed by apple
WINDOWSMEDIAPLAYER- proprietary digital media player developed by microsoft