Research: Purpose of music videos

• Promotion
• Raising profile of artist
• Entertainment
• Music Video Director - Great Opportunities!

Music videos were initally made to give the artists a break, in the 1960's bands were needed to travel all over the world to promote themselves. The first band to commercially do this was the beatles in the 1960's. There song 'A Hard Days Night' was the first one to be made, shortly followed by Help!

From 1981 - 1991 music videos began to become mainstream, with 'Video killed the radio star' and famous acts such as Adam and the Ants and Madonna being amoung the first to produce videos that have greatly influenced music and pop promos today.
In 1983, the most successful and influential music video of all time was releasedIn 1983, the most successful and influential music video of all time was released, Micheal Jacksons - Thriller

Music videos now-a-days, are used to promote the band/singer and to try and sell their music as much that is possible. Normally, two to three videos are produced and aired before the band/singer would release there album. eg, Lady gaga released, Just dance and pokerface.
Some artists do videos to recoup some of the money spent on the production itself, to do this, the artists videos must be shown on some of the many extention outlets avalible. on television, there is MTV, Kerrang, VH1, Q, Magic etc, on the interenet there are sites such as youtube, vodpod, videocure and thousands more and for downloads there is itunes, blackberries, mobiles, spotify, nokiamusic and hundreds more.

In some cases, bands music videos are used to promote films or shows before there releases. Paramore released a song called 'Decode' this video was used to promote 'Twilight' the first in the twilight saga by Stephanie Mayer. Television shows like the Xfactor, Britains got talent and orange unsigned acts also use this method, on X-factor or Britains got talent, the winners videos are known to be a video of there journey through the show and how they became the winner.

In the last 25 years, the art of making music videos has become incredibly influentual and indivitual, with each video having their own style and help to give the audience an idea of what sort of genre the artist/band are.

This is the beetles with 'A Hard Days Night,' this was there 1st pop promo release, it is made as a short film on a low budget, this influenced all future pop promos. I know this because in the following years, Micheal Jackson released 'Thriller.' Another incredibly influentual pop promo as this definitly changed the whole concept of pop promos, using a director who understood what micheal jackson wanted to produce and also achieving it. the video stars actors done up as zombies and the new found Horror genre for pop promos.

This is 'Beauty in the Breakdown' by The Scene Aesthetic, its a simple pop promo really, with the video being mostly performances by the band themselves and the promo also has a narrative sroryline to it, a girl with a boy, she sneaks out and then they mess around and have fun, and then he drives her home. the main thing i like the most is how when shes not with him, its shot in black and white, but when shes with him, its all in colour. The way in which this video which is more contempory than the previous two relate to each other is the storyline, the way in which the directors make the videos tell a story.

Sources used;

www.en.wikipedia.org/wiki/Music_video

Purposes of research?

Why do we do research into topics before we start a project? The most obvious answer to this is to find out more information about the topic. There are two types of research, primary research and secondary research.

Primary research is a collection of data that does not already exist, these can can be in forms such as questionnaires, analyzing films or radio shows, interviews, surveys and group feedback sessions etc.

Secondary research is research someone else has done that is related to what you're doing. you can find these on the internet, in books, in newspapers, magazines, journeys and government statistics.

The main reasons why we do research is to find out more information, to be able to answer questions efficiently, to be able to create your work so that it will suit the target audience and to know how to make your product to a top quality.